Built for DTC brands and small retailers

Stop guessing. Start pricing with confidence.

PricePilot helps small brands make defensible pricing decisions using competitive benchmarks -- so you stop guessing and start pricing with confidence.

Why brands trust PricePilot

Make data-driven pricing decisions without a data team.

Ground Decisions in Reality
Anchor your prices to competitive benchmarks instead of gut feel. Know exactly where you stand: value, parity, or premium.
Reduce Pricing Mistakes
Avoid overpricing that kills demand and underpricing that destroys margin. Every recommendation comes with clear rationale.
Move Faster
Go from “what should we do?” to actionable pricing changes in minutes, not weeks. Upload, configure, download.

How it works

Three simple steps from data to decisions.

1

Upload your data

Upload your product catalog with SKUs, prices, and competitive benchmarks using our Excel template.

2

Configure your strategy

Choose your pricing objective (margin, demand, or balanced) and positioning intent (premium, parity, or value).

3

Download your report

Get a ranked Excel report with actionable pricing recommendations, impact scores, and clear rationale.

What's in your report

Every report includes ranked recommendations you can act on today.

Price Alignment

See how each SKU compares to competitive benchmarks and get specific price change recommendations.

Discount Sanity Checks

Detect stacked discounts (subscription + bundle + promo) that erode margin unnecessarily.

Bundle Coherence

Ensure your bundle tiers follow a logical discount ladder -- larger bundles should always have better unit economics.

Promo Guidance

Know when to run a time-boxed promo vs. make a permanent price change based on your position and objective.

Simple, transparent pricing

Start with a single report or go unlimited with our Founders plan.

Pay Per Report
Perfect for trying PricePilot
$29/ report
  • Up to 500 SKUs per report
  • All recommendation types
  • Excel download
  • Email receipt with download link
Best Value
Founders Plan
For brands making regular pricing decisions
$79/ month
  • Unlimited reports
  • Up to 500 SKUs per report
  • All recommendation types
  • Priority processing
  • Email support
“PricePilot gave us clarity we never had. We adjusted 40 SKUs in one afternoon and immediately saw margin improvements.”

Alex M.

Founder, Artisan Snack Co.

Ready to price with confidence?

Upload your data and get actionable pricing recommendations in minutes.